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2009 season at Citizens Bank Park another grand slam for Phillies fans

Long-term partnership is a winning combination for Citizens Bank, the Philadelphia Phillies and the community

PHILADELPHIA   (October 30, 2009) – As the reigning World Champion Phillies return home, all eyes will be focused on Citizens Bank Park which is expected to be a magnet for jubilant Phillies fans – both those with tickets and many others who will want to soak up the atmosphere surrounding Game 3 of the World Series. Voted one of the “Best Ballparks in Baseball,” Citizens Bank Park has already smashed attendance records this year with a total of 3.6 million, shattering the 3.2 million record set in the inaugural 2004 season.

Since the ballpark’s opening, more than 18 million people have attended Phillies games, enjoying an average winning percentage of .548. Meantime, more than 20,000 fans took behind-the-scenes tours at the ballpark this year, topping the 2005 record of nearly 15,000.

"As magical of a year as 2008 was, 2009 has been even better – there literally hasn’t been a vacant seat all year,” said Daniel K. Fitzpatrick, Citizens Bank’s President and CEO for Pennsylvania, New Jersey and Delaware. “Citizens Bank Park is truly a family-oriented ballpark, which we are thrilled to see is once again the epicenter of the World Series. We look forward to continuing our partnership with the Phillies – both on and off the field – through our important community work with the Phillies Rookie League, Philabundance and others.” 

The long-term partnership with the Philadelphia Phillies – including its naming rights deal – has already produced record-setting attendance, growth in community programs, and economic benefits to the city of Philadelphia and the Philadelphia region from increased visitors and fan support.

In June 2003, Citizens Bank and the Phillies announced a 25-year partnership that included naming rights to the team’s new, world-class ballpark and a broad-based, innovative media package. When the $95 million agreement was announced, both Citizens Bank and the Phillies highlighted their passionate commitment to the communities and neighborhoods that make up the Philadelphia region, stating that an important aspect of the partnership was Citizens Bank’s absolute commitment to expanding an already strong community outreach program.

During the ensuing six years, Citizens Bank has worked with the Phillies to expand and enhance community outreach, including increased support for the Phillies Rookie League program, fundraising campaigns for Philabundance and the Philadelphia Fire Department, and complimentary programs for Phillies fans.

Those programs have:

• Provided low-income children with more than 213,000 summer meals through more than $64,000 in donations to Philabundance from the Citizens Bank Foundation and Phillies fans.
• Raised more than $4,000 for the Philadelphia Fire Department to buy smoke alarms. 
• Donated more than 3,800 baseball gloves to the Phillies Rookie League, which reaches 5,500 inner-city children in 70 locations throughout the region.
• Cleaned up baseball fields in North Philadelphia, Tioga and Camden where Rookie League teams play.
• Distributed 9,000 game tickets to community groups throughout greater Philadelphia.
• Helped more than 300,000 fans of all ages play the Citizens Bank Games of Baseball, which Citizens Bank created and operates for free in Ashburn Alley at Citizens Bank Park.
• Provided courtesy golf cart rides from the parking lots to the ballpark gates for more than 96,000 fans via Citizens Ballpark Bankers.
• Distributed more than 170,000 free lollipops to those visiting the Citizens Bank Kiosk in Ashburn Alley.

The ballpark also has made a significant impact in name recognition for Citizens Bank – one of the city’s largest banks. Surveys show that people who were aware that Citizens Bank named the ballpark are 71 percent more likely to switch to Citizens Bank than those who weren’t aware.

“Our sponsorship of the Phillies has generated significant brand awareness and name recognition for Citizens Bank – a true home run,” said Theresa McLaughlin, Group Executive Vice President and Chief Marketing Officer for Citizens Financial Group. “It has helped cement the Citizens Bank profile in one of our largest markets.”

The benefits to the Philadelphia region also are substantial. The city expects to break economic records to the tune of $19.5 million as visitors arrive in Philadelphia for games 3, 4 and 5. The World Series will bring an additional 7,000 visitors generating 12,000 hotel room nights. In addition, more than 550 local, national and international media credentials are expected to be issued.

“Once again, we are delighted to have Philadelphia in the national spotlight. Aside from showcasing the Phillies, we look forward to entertaining visitors to our many fine, hotels, restaurants and attractions,” Mayor Michael A. Nutter said.  “Philadelphia has a lot to offer and hosting a World Series is a perfect vehicle for displaying it all.”

About Citizens Bank of Pennsylvania
Citizens Bank of Pennsylvania is a state-chartered bank with dual headquarters in Pittsburgh and Philadelphia. It has 367 branches and 648 ATMs throughout Pennsylvania. It also operates 15 retail branches and 64 ATMs in southern New Jersey and a commercial loan office in Virginia. It is a subsidiary of Citizens Financial Group, Inc., a $153 billion commercial bank holding company headquartered in Providence, R.I.

Citizens Financial Group, through its subsidiaries, has 1,480 branches, and approximately 3,600 ATMs and approximately 23,000 employees. CFG’s two bank subsidiaries are RBS Citizens, N.A. and Citizens Bank of Pennsylvania. They operate a 12-state branch network under the Citizens Bank brand in Connecticut, Delaware, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, and the Charter One brand in Illinois, Michigan and Ohio. CFG has non-branch retail and commercial offices in about 40 states. It is one of the 10 largest commercial banking companies in the United States ranked by assets as of June 30, 2009. CFG is owned by RBS (The Royal Bank of Scotland Group plc).