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CADE named Champion in Action in Philadelphia for its work in violence prevention
Organization receives $25,000 grant and other benefitsPHILADELPHIA (October 12, 2007) - Four of the region’s foremost corporate leaders announced today that CADE (the Corporate Alliance for Drug Education) has been named greater Philadelphia’s latest Champion in Action® in recognition of its work with children on violence prevention. Each year, CADE’s specialists work with more than 35,000 kindergarten through 8th grade students, teaching them how they can resolve issues and conflicts without resorting to violence. As a Champion in Action, over the next three months, CADE will receive a $25,000 grant, media coverage, and extensive promotional and volunteer support.
Champions in Action is an innovative program that provides various forms of support for small non-profit organizations in recognition of their contributions to communities throughout the five-county Philadelphia area. Since its inception in 2003, including today’s announcement, 15 Champions have been selected.
“Citizens Bank is pleased to join NBC 10, Greater Philadelphia Cares, The Philadelphia Inquirer and Daily News in naming CADE as our new Champion in Action,” said Pamela A. Crawley, Senior Vice President and Director of Public Affairs for Citizens Bank. “CADE teaches children to reject violence and substance abuse by helping them to identify positive alternatives to harmful situations they may encounter in their homes, schools or neighborhoods. CADE’s services are especially effective because its prevention specialists form mentoring relationships with students rather than simply conducting ‘one shot’ programs.”
“NBC 10 is proud to be a partner with the Champions in Action program,” said Dennis Bianchi, President and General Manager of NBC 10. “Strong partnerships and programs such as this allow us to demonstrate our community commitment, and give us the chance to thank local nonprofits, such as CADE, that do so much good work in communities across our region. Each year, by touching the lives of so many young people, CADE is able to have a powerful and lasting impact that is helping children make smart choices in the face of conflict.”
“With only a small staff and an annual budget of less than $1 million, CADE is providing violence prevention programming to schools in Philadelphia, Norristown, Camden and Winslow Township, NJ as well as at three Police Athletic League after-school centers,” said Carol Dooling, Director of Communications and Partnerships at The Philadelphia Inquirer, Daily News and philly.com. “CADE’s programs have increased student attendance rates at school, improved grades and created healthy attitudes against drug use which is often tied to the violence that students increasingly face.”
“Volunteer support can be helpful to an organization such as CADE,” said Renee Archawski, Interim Executive Director of Greater Philadelphia Cares. “We are delighted to pledge our support to the agency, especially in helping expand its Career Day series for elementary and middle school students.”
CADE Executive Director Ellie H. Boyarski and several members of her staff and board of directors were part of the studio audience during today’s live broadcast of the 10! Show. Much to their surprise and delight, during a special segment on violence prevention, they learned that CADE had been selected as a Champion in Action and will receive:
• A $25,000 contribution in unrestricted funds from the Citizens Bank Foundation.
• Media coverage from NBC 10, including public service announcements and profiles.
• Advertising space in The Philadelphia Inquirer, Philadelphia Daily News and on Philly.com to promote both the program and the organization.
• Volunteer support from Citizens Bank, NBC 10 and Greater Philadelphia Cares.
• Extensive public relations support.
• Promotional support, highlighting the Champion in Action in all Citizens Bank branches.
• Exposure on the Web sites of Citizens Bank, NBC 10 and Philly.com.
• Consulting and implementation services, provided by Greater Philadelphia Cares, to leverage volunteer support that enhances impact.
In January 2008, another Champion will be announced. The remaining application deadlines and topics for the 2008 Champions in Action program are:
2nd Quarter – Workforce Development, January 18, 2008
3rd Quarter – Youth Programming, April 18, 2008
4th Quarter – Community Healthcare, July 18, 2008
Applications for the 2008 Champion in Action program may be obtained online at www.citizensbank.com or www.nbc10.com or by calling the Citizens Bank Public Affairs Department at 267-671-1181.
About Citizens Bank of Pennsylvania
Citizens Bank of Pennsylvania is a state-chartered bank with dual headquarters in Pittsburgh and Philadelphia. It has approximately 400 branches and more than 660 ATMs throughout Pennsylvania. It also operates 13 retail branches and 26 ATMs in southern New Jersey and a commercial loan office in Virginia. It is a subsidiary of Citizens Financial Group, Inc., a $159 billion commercial bank holding company headquartered in Providence, R.I.
Citizens Financial Group, through its subsidiaries, has more than 1,600 branches, 3,300 ATMs and 24,500 employees. CFG’s two bank subsidiaries are RBS Citizens, N.A. and Citizens Bank of Pennsylvania. They operate a 13-state branch network under the Citizens Bank brand in Connecticut, Delaware, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, and the Charter One brand in Illinois, Indiana, Michigan and Ohio. CFG has non-branch retail and commercial offices in about 40 states. It is one of the 10 largest commercial banking companies in the United States ranked by assets and deposits. CFG is owned by RBS (The Royal Bank of Scotland Group plc).
About NBC 10
NBC 10, one of 10 Owned & Operated NBC television stations, is located in Bala Cynwyd, Pa., a suburb of Philadelphia. Millions of viewers throughout Greater Philadelphia, Lehigh Valley, South Jersey and Delaware tune into NBC 10 everyday for the most up-to-date news, weather, sports, consumer, health and traffic reports. NBC 10’s 4 p.m. news ─ “All That & More” ─ is the only fully interactive news program in the region. Viewers also tune in daily to watch the “10!” show, an upbeat, one-hour lifestyle and entertainment show featuring local, national and internationally known celebrities. The program airs live Monday through Friday at 11 a.m. Recognized as the No. 1 Web site (www.nbc10.com ) in the top 50 markets, NBC10.com received the prestigious National Edward R. Murrow Award.
About Philadelphia Media Holdings
Philadelphia Media Holdings, LLC, is the leading media company in the Philadelphia region. Privately held and locally owned, PMH is the owner of The Philadelphia Inquirer, Daily News, philly.com, related online products and several community newspapers. With almost one million people reading The Inquirer each day, and 1.6 million on Sundays, The Inquirer is the region’s most-read daily newspaper. Together with the Daily News, the No. 1 tab newspaper in the region, which reaches 500,000 readers each week, and philly.com, the No. 1 Web site in the region, Philadelphia Media Holdings, LLC, reaches almost 2 million people each day.
About Greater Philadelphia Cares
An award-winning non-profit, Greater Philadelphia Cares is committed to empowering individuals to realize their ability to contribute to the community in meaningful ways. By providing a variety of flexible, tangible volunteer opportunities, Greater Philadelphia Cares is continuously enhancing the ability for volunteers to serve the community.
About CADE
CADE differs from other drug-prevention programs in that it places trained prevention and education specialists who work five days a week in schools and community centers. A specialist may work in the same place for three to five years. CADE also starts teaching skills and self-esteem in kindergarten and reinforces its message with consistency throughout the school years.
During the school day, after-school and through summer programs, CADE offers children a place to turn for honest answers to difficult questions. Kids learn they can count on the guidance of a trusted adult, the CADE Prevention Specialist, to help them make better choices. Teachers, parents and community leaders count on CADE for reliable information, ideas for solving problems and guidance. CADE helps concerned adults work together with children to cope with and avoid the devastating impact of substance abuse and violence in their lives. CADE’s Web site is www.cadekids.org.
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