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It's investing based on your needs, with access to personalized advice. Create a customized portfolio that makes it easy to plan for your financial future.
Based on your goals and risk tolerance, SpeciFi can create a personalized investment portfolio tailored to your needs.
Whether there are changes to your contributions, your risk appetite or the market, SpeciFi will automatically rebalance your portfolio so it's always in sync with your goals.
SpeciFi will manage your account for roughly half the cost of a traditionally managed account.
Experienced financial advisors are available to help you by appointment.
SpeciFi’s free* investment guidance tool lets you compare your existing investment accounts with a SpeciFi portfolio and suggests potential improvements you can make yourself in those external accounts.
Conveniently access your bank accounts, your SpeciFi investment account, and your external investment accounts you choose to link from your Citizens Bank Online Banking Homepage.
Use our simple calculator to compare your monthly fees with SpeciFi vs. a traditional financial advisor.
Browse the answers to the most popular questions about SpeciFi digital advisor.
The zip code you entered is served by Citizens One, the brand name for Citizens Bank's lending business outside of our 11‑state branch footprint. Under the Citizens One brand we offer Auto Loans, Credit Cards, Mortgages, Personal Loans and Student Loans. To learn more, please visit: