Citizens launches Money Matters 2.0
As part of its commitment to helping consumers manage Money, Citizens Bank has partnered with CBS EcoMedia to expand the Boston Children's Museum's financial literacy program for the whole family. Money Matters 2.0 sharpens and refines an existing curriculum and expands the program to reach students in kindergarten though fourth grade. Student benefit from hands-on, realistic simulations as they exchange goods and services.
Phillies Junior RBI League
In partnership with the Philadelphia Phillies, Citizens Bank supports the Jr. RBI League in their efforts to foster an interest in baseball, good sportsmanship and life skills for 8,000 children throughout Philadelphia, southern New Jersey and Delaware.
Each year Citizens Bank hosts financial literacy workshops for young members of the Phillies Jr. RBI League and their parents, guardians and coaches learn how to manage money better. After the children earn their Money Smart Certificates, they are given a VIP tour of Citizens Bank Park, ticket to the Phillies game and a voucher for the concession stands.
Teaching money lessons during a day of ballpark fun helped engage our audience.