Our mission, vision, values & Credo guide us

We perform our best every day so we can do more for our customers, colleagues, communities and shareholders.

Our Mission

To help our customers, colleagues and communities reach their potential.

To be a top-performing bank, distinguished by its customer-centric culture, mindset of continuous improvement, and excellent capabilities.

We keep our customers at the center of everything we do.

We prepare for the future by continuously learning, improving and innovating.

We act with integrity and ensure everyone feels valued, respected and heard.

We collaborate to realize our shared purpose.

We perform our best every day so we can do more for our customers, colleagues, communities and shareholders.

We support colleague growth through inclusive programs, community outreach and skill-building opportunities.

We prioritize customers, colleagues, communities, and shareholders — because their success drives ours.

At Citizens, you’ll grow, innovate, and shape your future—while making a difference every day.