How to choose a financial planner

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Key Takeaways

  • A financial professional's credentials will help you understand what services they're trained to provide.
  • Having a financial planner with a similar philosophy to yours is likely to reduce stress over how your assets are being managed.
  • Visit with more than one prospect rather than signing on with the first planner you meet so you can do an appropriate comparison.

A financial planner can be a valuable resource to help you with your financial goals. They offer professional advice through a personalized financial strategy that can help you navigate the future, while also updating your strategy when you experience a life change or shift your goals.

However, not all financial planners are created equal. It's important to find the person that you trust and can best position you for success.

How do you do this? Here are four questions to consider when choosing your financial planner.

1. What are their credentials?

Ask any prospective financial planner what training or certifications they've received. Some include CERTIFIED FINANCIAL PLANNERTM professional (CFP®), Chartered Financial Consultant (ChFC), and Certified Public Accountant (CPA). A financial professional's credentials will help you understand what services they're trained to provide, helping you match your goals with the appropriate professional.

You can also ask how many years of experience they have to help you gauge their level of expertise.

2. What is their investment philosophy?

Part of choosing the proper financial planner is feeling comfortable with the approach of the professional and the investment firm as a whole. It's important that the financial planner's attitude toward risk mirrors your risk tolerance so you trust them to make the proper decisions while managing your portfolio. Having a financial planner with a similar philosophy to yours will likely reduce stress over how your assets are being managed.

3. How often do they communicate with clients?

Make sure you're comfortable with the amount of contact you'll have with your financial planner. In your first meeting, discuss the preferred cadence of contact, follow ups and communication channel. If you're an experienced investor, you might feel comfortable with one or two meetings a year. On the other hand, you might prefer quarterly meetings to assure that your portfolio is in good standing.

4. How do they charge for services?

There are a variety of fees that financial planners charge for their services. Some charge a percentage based on the amount of assets they manage, while others work on commission. They could charge a combination of fees and commission, while others charge an hourly rate if you prefer advice as opposed to management.

Find the right financial professional for your needs

Working alongside a financial professional can help you navigate the future and reach your potential. Learn how a Citizens Wealth Advisor* can help you plan for the future and reach your financial goals.

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Disclaimer: Citizens Securities, Inc. and Clarfeld Financial Advisors, LLC do not provide legal or tax advice. The information contained herein is for informational purposes only as a service to the public and is not legal advice or a substitute for legal counsel. You should do your own research and/or contact your own legal or tax advisor for assistance with questions you may have on the information contained herein.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the U.S., which it authorizes use of, by individuals who successfully complete CFP Board's initial and ongoing certification requirements.

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