
By Jamie Viceconte, Investment Product Head | Citizens Wealth Management
"No risk, no reward" applies to both everyday life and investing. In general, pursuing higher potential returns requires accepting a higher level of risk. As an investor, the key is to find the right balance of the two — understanding your risk tolerance is a foundational step in that process.
When your portfolio is built around your goals, current financial situation and comfort with volatility, it becomes easier to maintain a long-term perspective, even during periods of market uncertainty.
Risk tolerance refers to your psychological level of comfort with fluctuations in the value of your investments. Because risk and return are closely linked, understanding this threshold is key to building a portfolio that's appropriate for you.
Markets don’t typically move upward in a straight line. Periods of growth are often accompanied by periods of decline, and short-term volatility is a natural part of long-term investing. Risk tolerance reflects how comfortable you are experiencing these types of market movements.
Your risk tolerance is often determined using questionnaires, assessments or through conversations with a financial professional. For example, how would you respond to a 10% decline in your portfolio over a six-month period?
Aligning your portfolio with your risk tolerance can help you feel comfortable with your investments and stay focused on long-term goals.
Risk tolerance and risk capacity are closely related, but distinct. While risk tolerance is based on your emotional comfort with market volatility, risk capacity is defined by your financial ability to take on risk without jeopardizing your financial goals.
Risk capacity is influenced by objective factors such as your time horizon, income, net worth and spending needs. Financial professionals may use tools such as cash flow analysis and scenario planning to help assess it.
Time horizon is one of the most important factors in determining risk capacity. In general, a longer time horizon allows for greater exposure to market risk, since there is more time to recover from short-term declines. When determining your time horizon for your goals, consider these three buckets:
Your financial goals and time horizon are key to determining the right amount of exposure to risk. Taking too little risk for long-term goals can be as limiting as taking too much risk for short-term needs.
Risk tolerance and risk capacity should both inform your investment strategy. This is expressed through asset allocation: the mix of equities, fixed income and cash within a diversified portfolio. In general, these assets serve the following purposes:
Most portfolios incorporate all three asset classes, with allocations tailored to individual goals and risk profiles. For example, an investor with a high risk capacity may be financially positioned for a more aggressive, equity-heavy portfolio. However, if their risk tolerance is low, they may opt for a more balanced allocation of equities and fixed income to help reduce volatility while still supporting long-term growth.
Risk tolerance is not static. It can change as your financial situation and life stage evolve.
An investor with a high income and no major debt may have a higher risk tolerance while planning for a retirement that is 30 years away. However, as that investor approaches retirement and their savings target, preserving assets and generating income becomes a greater priority. This reduces the need to take on investment risk and often translates into a lower risk tolerance.
That's why it's important to periodically reassess your portfolio at regular intervals to ensure that it reflects your current goals and intended level of risk.
Your risk tolerance is a key part of building an investment strategy that aligns with your goals. It helps guide how your portfolio is structured, and how it may adapt as your needs and market conditions change over time.
While investing involves navigating both risk and uncertainty, a trusted partner can make all the difference. A Citizens Wealth Advisor can help you assess your risk tolerance, recommend a portfolio tailored to your goals and move forward with confidence.

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Disclaimer: Citizens Wealth Management does not provide legal or tax advice. The information contained herein is for informational purposes only as a service to the public and is not legal advice or a substitute for legal counsel. You should do your own research and/or contact your own legal or tax advisor for assistance with questions you may have on the information contained herein.
Banking products are offered through Citizens Bank, N.A. ("CBNA"). For deposit products, Member FDIC.
All investing involves risk, including the risk of loss of principal. Investment risk exists with equity, fixed income, and other marketable securities. There is no assurance that any investment will meet its performance objectives or that losses will be avoided.
Neither asset allocation nor diversification guarantees a profit or protects against a loss.
Citizens Wealth Management (in certain instances DBA Citizens Private Wealth) is a division of Citizens Bank, N.A. ("Citizens"). Securities, insurance, brokerage services, and investment advisory services offered by Citizens Securities, Inc. ("CSI"), a registered broker-dealer and SEC registered investment adviser - Member FINRA/SIPC. Investment advisory services may also be offered by Clarfeld Financial Advisors, LLC ("CFA"), an SEC registered investment adviser, or by unaffiliated members of FINRA and SIPC providing brokerage and custody services to CFA clients (see Form ADV for details). Insurance products may also be offered by Estate Preservation Services, LLC ("EPS") or an unaffiliated party. CSI, CFA and EPS are affiliates of Citizens. Banking products and trust services offered by Citizens.
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