
Startup success can lead to massive personal wealth, but with that success comes a challenge: how to pass on valuable startup equity without triggering major gift or estate taxes.
Enter the Grantor Retained Annuity Trust, or GRAT. This little-known but IRS-approved strategy offers startup founders a way to transfer future appreciation to heirs while minimizing tax exposure. The catch? Planning ahead is crucial. You'll need to think about timing and structure and possess a deep knowledge of your company's growth trajectory.
Here we'll explain how GRATs work, why they're useful for startup founders and what to know before setting one up.
A GRAT is a type of irrevocable trust that allows a founder (the "grantor") to transfer assets, including startup shares, while retaining the right to receive fixed payments over a set number of years. The payments are calculated according to a formula set by the IRS and don't change while the GRAT is in place. At the end of the term, whatever remains in the trust passes to heirs or other beneficiaries, often free of gift tax.
The IRS assumes that assets inside a GRAT grow at a specific interest rate set by the tax code — Section 7520. If the actual return exceeds this "hurdle rate," the excess value passes to beneficiaries without gift taxes.
To minimize the gift tax, GRATs are often structured as "zeroed-out," meaning the annuity payments are calculated to equal the initial contribution value. That locks in the early, low valuation of the startup, before a major funding round or IPO and enables founders to pass on that growth to heirs without using up any of the lifetime gift tax exemption.
Few assets have the potential for explosive growth like early-stage startup shares. That's why GRATs are so compelling for tech founders.
Structured correctly, GRATs lock in low valuations and pass the upside to family members or trusts with little to no gift tax. Using a GRAT, you might transfer startup shares worth $1 million into a trust. If the company's value grows to $10 million during the GRAT term, most of that $9 million appreciation could pass to their children, tax free.
Although the assets leave the estate, founders can retain economic control during the GRAT term, which can vary from two to 10 years. You can continue receiving annuity payments during that time. The key is to fund the GRAT before a known valuation spike or liquidity event — timing that makes this tool powerful but tricky.
Used strategically, GRATs help founders protect wealth across generations and build a durable legacy, but a GRAT shouldn't be a standalone tactic. It works best as part of a broader wealth transfer strategy that includes irrevocable trusts, valuation discounts and Qualified Small Business Stock (QSBS) planning.
Because GRATs rely on precise valuations, working with a team that understands startup equity — especially restricted or illiquid shares — is essential. GRATs can be layered across years (so-called "rolling GRATs") to continue capturing appreciation as a startup matures.
Founders should carefully evaluate several key risks that could impact the effectiveness a GRAT and that could significantly affect the anticipated tax and estate planning benefits if not properly managed:
Founders exploring a GRAT should approach the strategy with careful planning and expert guidance to maximize its benefits. These best practices are especially important in the context of fast-growing, privately held companies:
For startup founders, GRATs are a savvy, IRS-approved method to build intergenerational wealth without handing a windfall to the IRS. Done right, they let you share startup success with your heirs without paying large gift taxes.
But GRATs aren't off-the-shelf solutions. Each one must be tailored based on your equity, timing, goals and broader estate plan. If you're navigating pre-IPO planning or considering legacy strategies, this is a tool worth exploring.
Want help exploring GRATs or other advanced wealth transfer planning tools? Connect with Citizens Private Bank.
© Citizens Financial Group, Inc. All rights reserved. Citizens is a brand name of Citizens Bank, N.A. Member FDIC