Stories of impact highlighting our customers, colleagues, and communities.

We work to address wealth and opportunity gaps through our efforts to boost homeownership, support small business, expand affordable housing, and deliver innovative products and services.

Leah Van Ness takes over her parents' business to continue the legacy they created and impact their community by keeping customers close and giving back.

Chef Gladys Shahtou founded Sambuxa NYC to share Sudanese flavors and culture through her popular food stall at Queens Night Market, blending culinary passion with community connection.

Char Mills founded Modern Maison in Detroit, transforming her passion for Creole cooking into a thriving business offering online classes, catering, and charcuterie boards—earning her a 2024 Citizens Small Business Community Champion Award.

Danny and Shirley Atehortua gained popularity for their cheese and meat filled cornmeal cakes called arepas which allowed then to open their restaurant in Queens, New York in 2018.
Within and beyond Citizens, we are committed to building an inclusive and skilled workforce that is prepared to meet the accelerating needs of the economy.

Founded by Danielle Hughes, The Pose Experience is Detroit’s first mobile selfie boutique that empowers young women and brings joy to communities through creative photo experiences—earning a 2025 Citizens Small Business Community Champion Award.

Stone & Grow, a Pittsburgh-based plant shop founded by Lizzy Dille, fosters community and mental wellness through greenery and inclusive events—earning recognition as a 2025 Citizens Small Business Community Champion.

Dance Happy Designs in Wilmington, Delaware to create meaningful employment for people with disabilities—starting with her friend Julia Tyler—and grew it into an award-winning silkscreen studio focused on inclusion and quality.

Chuck Ondo, a former Marine and founder of Valor Men’s Grooming, helps struggling veterans rebuild their lives by offering free haircuts and support through his nonprofit Semper Fi Mission.


We prioritize customers, colleagues, communities, and shareholders—because their success drives ours.

At Citizens we are committed to the core tenets of our Credo, and let it guide our actions every day.

We support colleague growth through inclusive programs, community outreach and skill-building opportunities.

At Citizens, you'll grow, innovate, and shape your future—while making a difference every day.
© Citizens Financial Group, Inc. All rights reserved. Citizens Bank, N.A. Member FDIC